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Terms of Service

Last updated: July 2025
1. Introduction and Acceptance

Welcome to Faces.to ("Service", "Platform", "we", "us", or "our"), an AI-powered sports event photography platform that enables automatic face recognition and photo discovery. By accessing or using our Service, you agree to be bound by these Terms of Service ("Terms").

These Terms constitute a legally binding agreement between you and Faces.to. If you do not agree to these Terms, please do not use our Service.

Key Services: AI-powered face recognition, event photo management, secure payment processing, and privacy-compliant data handling for sports photography events.

Right to be Forgotten

Exercise your GDPR right to have all your facial data and photos permanently deleted from our system using our secure facial verification process.

Delete My Data
2. Service Description

2.1 Core Features

Our platform provides the following services:

  • AI-powered facial recognition technology
  • Event photo gallery creation and management
  • Automated face detection and indexing in uploaded photos
  • Secure photo search by facial similarity with 24-hour deletion of search uploads
  • Photo protection mechanisms (watermarking, blurring, mosaic)
  • Secure payment processing through Stripe for photo purchases
  • Photo bundling and download services
  • Anonymous and authenticated search capabilities

2.2 Technology Infrastructure

Our Service is built on Amazon Web Services (AWS) infrastructure, utilizing industry-standard cloud computing, artificial intelligence, and security technologies to ensure reliable and secure service delivery.

3. User Accounts and Responsibilities

3.1 Account Creation

To access certain features, you may need to create an account. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.

3.2 Acceptable Use

You agree to use our Service only for lawful purposes and in accordance with these Terms. You must not:

  • Upload photos without proper consent from subjects
  • Use the Service to violate any individual's privacy rights
  • Attempt to circumvent photo protection mechanisms
  • Misuse the facial recognition technology for surveillance or harmful purposes
  • Upload illegal, offensive, or inappropriate content
  • Interfere with the Service's security features

3.3 Content Responsibility

Users are solely responsible for ensuring they have appropriate rights and consents for any photos they upload, including consent from all individuals whose faces appear in the photos.

4. Payment Terms and Stripe Integration

4.1 Pricing

Individual photos are available for purchase. Pricing is clearly displayed before purchase and may be subject to change with notice.

4.2 Payment Processing

All payments are processed securely through Stripe, Inc. By making a purchase, you agree to Stripe's Terms of Service and Privacy Policy. We do not store your payment information on our servers.

4.3 Refund Policy

Digital photo purchases are generally final due to the instant delivery nature. Refunds may be considered for technical issues preventing download within 7 days of purchase. Contact support for assistance.

4.4 Taxes

Prices are inclusive of applicable VAT where required. You are responsible for any additional taxes that may apply in your jurisdiction.

5. Privacy and Data Protection

5.1 Biometric Data Processing

Our Service processes biometric data (facial features) for photo matching purposes. By using our Service, you consent to this processing, which is necessary for providing our core functionality.

5.2 Data Collection and Use

We collect and process:

  • Facial feature data extracted from uploaded photos
  • Photo metadata and event information
  • Account information and usage data
  • Payment information (processed by Stripe)

5.3 Data Retention and Deletion

We implement strict data retention policies to protect your privacy:

  • Face search uploads: Photos you upload to search for yourself are automatically deleted.
  • Event photos: Retained as necessary for service provision until event completion or deletion
  • Account data: Retained as necessary for service provision and legal compliance

You have the right to request immediate deletion of your data at any time through our secure verification system.

5.4 GDPR Rights

Under GDPR, you have rights including access, rectification, erasure, and portability of your personal data. We provide a secure facial liveness verification system for exercising your right to be forgotten.

Exercise Your Rights

Use our secure verification system to manage your data.

Manage Data →

Important: Our facial recognition technology is designed for photo matching only. We do not use this data for surveillance, tracking, or any purpose beyond helping you find your event photos.

6. Intellectual Property

6.1 Service Ownership

The Service, including its software, technology, and content (excluding user-uploaded photos), is owned by us and protected by intellectual property laws.

6.2 User Content

You retain ownership of photos you upload. By uploading, you grant us a limited license to process, store, and display your photos as necessary to provide the Service.

6.3 Photo Protection

Protected versions of photos (watermarked, blurred, or preview versions) are provided to prevent unauthorized use while allowing identification. Removing protection mechanisms is prohibited.

7. Disclaimers and Limitation of Liability

7.1 AI Technology Limitations

While our AI technology is advanced, facial recognition is not 100% accurate. We do not guarantee that all matches will be found or that all matches will be accurate.

7.2 Service Availability

We strive for high availability but do not guarantee uninterrupted service. The Service is provided "as is" without warranties of any kind.

7.3 Limitation of Liability

To the maximum extent permitted by law, our liability is limited to the amount paid for the specific service giving rise to the claim, not to exceed £100 in any event.

8. Termination

Either party may terminate this agreement at any time. Upon termination, your access to the Service will cease, but your data rights under GDPR will continue to apply.

We may suspend or terminate accounts that violate these Terms, engage in prohibited activities, or for other legitimate business reasons.

9. Governing Law and Disputes

These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

We encourage resolving disputes through direct communication before pursuing legal action.

10. Changes to Terms

We may update these Terms periodically. We will notify users of significant changes through the Service or via email. Continued use after changes constitutes acceptance.

11. Contact Information

For questions about these Terms or our Service, please contact us:

Email: support@faces.to

Privacy Requests: privacy@faces.to

Data Protection Officer: dpo@faces.to

We aim to respond to all inquiries within 48 hours during business days.